Month: May 2022

A discussion about lack of supply chain coordination and the bullwhip effect


In SCM, a supply chain manager coordinates the logistics of all the aspects of the supply chain which consists of five parts: the plan or strategy, the source of raw materials and services, manufacturing, i.e., productivity and efficiency, delivery and logistics, the return system for defective and unwanted goods etc. The phenomenon that fluctuation in orders increases as one moves up the supply chain from retailers to wholesalers to manufacturers to suppliers is referred to the bullwhip effect. Managers can help achieve coordination in supply chain by aligning goals and incentives across different functions and stages of the supply chain. When supply chain moves from retailers to wholesalers to manufacturers to suppliers, the bullwhip effect occurs. It results in different stages optimizing local objectives instead of total supply chain profits. The bullwhip effect results in costs in the supply chain and decrease in levels of customer service.