In drop-sip model, product is shipped directly from manufacturer end bypassing a retailer. Benefits of aggregation can be achieved, if the manufacturer can keep some of its inventory at the retailer end on and as needed basis. In addition, drop-shipping offers manufacturer an opportunity to postpone customization until the customer has placed order finally. Response times tend to be long, because the order has to be transmitted from retailer to the manufacturer and shipping distance are generally longer from the manufacturer’s centralizing site. Order visibility is very important in the context of manufacturer storage, because two stages in the supply chain are involved in every customer order. But a manufacturer storage network is likely to have difficulty handling returns, so that customer satisfaction may be hurt. Because, each order may involve more than one manufacturer.
Keywords: drop-shipping.
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