In the above perspective, we like to discuss about definition of Supply Chain Strategy. A company’s performance is affected by the strategic fit. The company’s strategic fit is achieved by interaction between a respective company’s competitive strategy and the respective supply chain strategy. The scope of strategic fit to be discussed in this article also.
To define competitive strategy, we can say that through some services and products relative to its competitors a company decides to proceed with a strategy to satisfy a set of customer needs in a particular supply chain.
Linking Business strategy and the supply chain is a continuous process for a value chain.Competitive strategy is formulated based on how the customer base gives priority on cost of product, delivery time, quality,variety etc. This targets some specific segments of customers.